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Short, practical reads on raising performance under modern conditions. Each one sets up a capability and points to a ten-minute course.

How to challenge the assumptions your plans rest on

leadership Oct 06, 2026

A plan built on a read of the world that was true three years ago is quietly going out of date. Keeping it current is a skill.

Most plans rest on a handful of assumptions, about your customers, your competitors, the market, that were true once. The trouble is that the world keeps moving and assumptions do not announce when they expire. So the plan keeps running on a picture that has quietly gone out of date, and the first real signal often arrives as a competitor's move you did not see coming. In fast conditions, that lag between when a belief stops being true and when you notice is exactly where capable leaders get blindsided.

The reframe worth holding is that curiosity is not about how much you know. It is about whether your read of the world is still current or quietly expired. Certainty feels like competence, and is often its opposite: the moment you stop testing what you believe is the moment the world starts moving without you.

Certainty feels like competence. It is often the opposite.

Curiosity is a skill, not a personality

The book treats curiosity as a skill rather than an innate trait, built on genuine questioning, seeking out the perspectives most likely to disagree with you, and the humility to accept there is always more to learn. It is what keeps a leader's picture of the world current, which is precisely what lets them adapt before they are forced to, instead of after.

Asking the question about your assumption you have been avoiding, going to the person most likely to see it differently, and updating out loud when the picture changes, is a method you can run on the belief your plan most depends on. How to do it is what the course builds.

The ten-minute short course

Curiosity

The method, plus the one-question test for whether you have quietly stopped looking, and a worksheet to run on the assumption your plan rests on. Ten minutes, and your read of the world stays current.

Start the course$9 one time, or included with membership
Based on the content from the best-selling book
The Contemporary Leader
FROM TARGETING EXCELLENCE

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